So now we come to the ONE THING you absolutely MUST do to become any kind of success online (or, even offline, for that matter).
Whether you’re a coach, a consultant, a blogger or a social media expert, it’s absolutely critical you define exactly who you are and who you’ll serve in your marketplace.
It’s important you clarify this definition and be sure enough about it that you’re not likely to change to your mind later.
Now, look… you CAN change it later if it’s not working out for you or you realize it’s not what you really want; but, trust me when I say spending a few extra hours or days on it will make life easier for you in the long run.
Anyway… I’ve found that the best way to define who you are and who you’ll serve is to create your Ultimate Superpower Statement.
The Ultimate Superpower Statement is kind of like a “mission statement” except it’s reduced to a single sentence.
It basically answers the question, “What do you do?”
But, instead of answering with something like, “I’m an online marketing coach,” or “I teach people how to make money online,” the Ultimate Superpower Statement has to be constructed in such a way that it will accomplish two very important things:
- It ATTRACTS the perfect client/customer/follower
- It REPELS the wrong client/customer/follower
Why is this so critical?
Because working with the right person is awesome for everyone involved whereas working with the wrong person, or with someone you cannot help, will almost always devolve into a living nightmare.
Yikes!
So, here’s a template I came up with to make it easy for you to create your Ultimate Superpower Statement:
I help [struggling audience segment] to [transformation process] so they can [desired result] without [undesirable action, aspect or fear]
I used this exact same template to design my own USS (which I’ll reveal later).
Anyway, it’s really just a simple matter of filling in the bracketed sections.
[struggling audience segment] = puppy owners
[transformation process] = potty training
[desired result] = live a happier life
[undesirable action, aspect or fear] = having to clean up stinky accidents
So, in this example, with a little smoothing, the statement becomes:
I help puppy owners to potty train their dogs so they can live a happier life without cleaning up stinky accidents
For my own USS, I came up with this after DAYS of contemplation:
[struggling audience segment] = people who spend their time working hard so someone else can get rich
[transformation process] = shift from employee to financially independent
[desired result] = live life on their own terms
[undesireable action, aspect or fear] = being forced to live by society’s life plan
I help hard-working people escape the soul-crushing 9-to-5 so they can live a life of freedom and happiness on their own terms
Notice that a lot of the details are implied. In other words, I simplified the statement by implying the various facets rather than writing them all out.
For example, I left out the part about “being forced to live by society’s life plan” because it’s implied by the statement, “on their own terms.”
Hopefully, that makes sense.
Anyway, before you set out on any life plan, whether it be starting a business or running a blog, make sure you define your Superpower Statement.
Take some time on this… don’t just throw something together. Make sure it’s where you want to position yourself for the foreseeable future and commit it to memory.
Once you define it, say it to yourself over-and-over until it’s second nature to use it as the answer to the question, “What do you do?”
This is who you are.